K-Interview: SEUNGHOO (R&B Singer-Songwriter and Producer)

Interviewer: Nikhat Parveen (Delhi, India)

Editor: Prachi Vaid (Delhi, India)

SEUNGHOO is a South Korean R&B singer, songwriter, and producer who has been subtly building his own niche in music with his slick, late-night, ambient compositions. He is known for his ability to blend modern R&B beats with truly evocative vocals, and he recently released his third EP, APPETITE, which showcases his more fully realized musical vision. 

The album showcases his talent as both a vocalist and a producer, featuring standout tracks like SUGAR RUSH and strong collaborations with other artists like Woodie Gochild and Eric Minz. We at Hallyuism India are proud to have the opportunity to discuss SEUNGHOO’s creative process, collaborative chemistry, and his dreams across the globe.

First, let our readers get to know you. For those who are diving into your discography for the very first time, how would you describe the unique color of SEUNGHOO’s music?

I would describe my color as a blend of pop music and the inspirations, sounds, and alternative elements I’m drawn to in the moment. Music is hard to define with words, but as someone who entered this industry as a fan rather than a trained musician, I pursue music that can move people purely through feeling and instinct, even without technical knowledge.

Congratulations on your 3rd EP, APPETITE! What is the main idea or narrative of this project, and why did you decide to use APPETITE as the title?

Thank you so much! This album isn’t about delivering a specific message but rather giving meaning to myself. After working as a songwriter for a long time and exploring many genres, I felt creatively drained at one point. That’s when I decided to push my artist career again. I felt like my original motivation for music had changed.

So instead of strategy, I focused on what felt essential and natural to me. I needed a turning point, which is why I changed my stage name to my real Korean name. Like the title APPETITE, I wanted to create an album that awakens desire—both for myself and for listeners who share a similar taste.

Your sound beautifully blends contemporary R&B rhythms with very smooth, late-night atmospheric vibes. What are some of the most influential musicians, both in South Korea and internationally, who influenced your vocal and production style?

By focusing on the essence, I found myself constantly influenced by artists who have always made my heart race, regardless of trends. They’re the ones who made me dream of becoming a musician, such as Usher, Chris Brown, Ne-Yo, Craig David, and Babyface.

How do you feel your maturity as a vocalist and producer is reflected in this new record as compared to your previous singles, Hotcake or Love Vine?

As both a producer and vocalist, I’ve gained a lot of know-how in translating the R&B sensibility I first fell in love with into a more pop-oriented sound. Balancing that has always been difficult, but with this album, I feel like I’ve found a balance that truly fits me as a Korean, as an Asian artist.

Your latest single SUGAR RUSH has the awesome Filipina R&B artist jikamarie. How did this cross-border collaboration happen, and how did you blend your musical styles on the track?

I actually found out about her because my music distributor (ADA/WMG) recommended her. I was really torn about who should sing on that track. Then I heard her cover of “Folded,” and I fell for her voice right away. I later remixed her song “tayo” in my own style and posted it on Instagram, which led us to connect and eventually collaborate.

Since we speak different languages, we focused on groove as a universal language. I worked with producer Tayor, whom I had collaborated with on XG projects, and we built the track together before completing it as one unified piece.

The song lineup of APPETITE is really exquisite, such as Woodie Gochild and Eric Minz. So how do you choose the right voice and texture when writing a song?

I don’t overthink it. I usually go with the image that comes to mind when I hear an artist’s name and build the mood from there. Both tracks were created with Slo, a producer I trust deeply, so we worked closely together to achieve the best chemistry.

You’ve also worked on a soundtrack such as Love Alone for Introverted US X PATEKO. What is the difference between your creative process for composing music for a visual story or a drama versus composing an EP of your own?

PATEKO is an iconic producer in Korea, so I focused on staying within his branding while highlighting my own strengths. In contrast, working on my own EP feels much freer. It’s like choosing what to wear or eat each day. I try to express my taste, sound, and stories with excitement.

You’ve a very melodic song called MIDNIGHT CALL. It has a very late-night R&B feel. Do you usually get creative ideas about your music at night, or can you work all day long?

Five or six years ago, I used to work mostly at night because I had to balance other jobs and needed dedicated time to fully immerse myself in music. Now, as a full-time artist, I try to capture inspiration whenever it comes, day or night.

Your music involves a lot of writing and composing. What part of the songwriting process is difficult for you, and what part is the most thrilling?

The most thrilling moment is when the mood I want to express and the message I want to deliver align perfectly. Also, since I believe music is something we create together, I feel a great sense of excitement when I can move or inspire the people I’m working with.

Is there any particular song that defines the overall music style of SEUNGHOO? Is there any such song from the discography, and why? 

Honestly, I don’t think there’s a single song that fully defines me yet, because I’m still discovering who I am through music. However, “Slowly” is a song that represents me the most so far. I wrote it during one of the hardest times in my life, and it taught me the power of restraint. Its calm, understated emotional expression feels very close to who I am.

As an artist, there is always some kind of ritual one follows, and it could be anything from vocal routines to certain habits. Can you please let our audience know of any such routines when you sing or record in the studio? 

When I arrive at the studio, I have a habit of singing songs I’ve loved for a long time. It reminds me of how much I enjoy singing and naturally makes me want to create something new.

The South Korean R&B and Hip-Hop market is gaining traction globally. Were you aware that you have listeners in India who groove to your melodies and find solace in them? What is it like to see your music playing on other continents?

I honestly had no idea. Since rebranding from Knave to SEUNGHOO, I’ve been approaching my career as if I’m starting from scratch, so hearing this is still new to me. I hope I’ll have the chance to perform in India someday.

Do you have any particular place in mind where you would love to shoot your music video in India, if possible?

If I get the chance to visit India, I’d love to shoot a music video at Amber Fort. I imagine creating something romantic in front of its vast scenery and beautiful architecture.

What do you want to see yourself accomplish on your bucket list next, as we continue this year since your last EP drop?

A realistic goal for me right now is to reach 100,000 monthly listeners on Spotify. Since I’m just getting started again, I don’t expect too much too soon. So, while I’m planning more albums for the rest of this year, I’d be truly happy if people began to think of me as an artist they can trust and enjoy listening to.

Lastly, if you have any particular message or word of thanks for your fans abroad and the readers of Hallyuism, what would that be?

Hi, everyone! I’m SEUNGHOO, an artist based in South Korea. It feels amazing that music can connect us across such distances. If my music can make your daily life a little more joyful and meaningful, that alone would make me very happy. Stay healthy and thank you! I love you all!

Once again, we would like to express our heartfelt gratitude for your precious time and for sharing insights about your journey. Thank you so much. On behalf of the entire team at Hallyuism, we wish you all the best for your future projects and lots of love from India!

We hope you all loved reading this interview as much as we loved conducting it. Let us know your thoughts in the comments!