The Rising Korean Wave in India: K-Event by The Hindu and Korea Tourism Organization of India

Korean Wave popularly called as “Hallyu” (한류) has gained massive popularity across the world in recent times and India is no different to it. A rapid boom in India can be witnessed in the recent years with rising popularity of K-Pop and K-Dramas among the youth and teenagers that is eventually leading to their interest in other aspects of Korean Culture. The pandemic seems to have also contributed for the shift of people towards consumption of Korean entertainment at large. It is now valid to say that most fans in India are thrilled by it and wish to at least witness everything they see on screen in real life. To sum it up, it is that every Korean wave fan wishes to visit Korea once in their lifetime. Taking this undeniable point into notice, Korea Tourism Organisation and The Hindu presented an online event discussion on the topic “The Rising Korean Wave in India and Its Influence on Post- Pandemic Travel to South Korea.”

PSY: The Ultimate Legend

Riya Choudhary, Delhi: Park Jae-sang, popularly known as PSY, is a South Korean singer, eccentric rapper, songwriter, and record producer. His stage name is derived from the word ‘psycho’ which was decided by him because he wanted to be known as an artist who is crazy about music, dancing, and performance.

K-Pop: An Inspiring Musical Journey

Diya Jain, Delhi: The world offers an endless amount of fresh and breathtaking art in the form of movies, films, songs, paintings, and much more. But we often find ourselves cocooned in our world, to an extent that the majority of cultures remain alien to the average individual. Even in the case of diverse musical cultures, as a fan of K-pop, I’m often asked the reason to choose and appreciate the music I listen to. After all, it is in Korean, they say. But the beautiful thing about music that most fail to notice is that one does not need to understand the language in order to enjoy it.

South Korea: A Blend of Heritage and Modernity

The East Asian Country that we know as South Korea, is known as Hanguk in Korean and officially referred to as the Republic of Korea i.e. Daehan Minguk. The country constitutes the southern part of the Korean peninsula and shares one of the most heavily militarized borders with North Korea.