GLOBAL IMPACT OF BTS’ DYNAMITE

Shalini Roy, Kolkata, West Bengal BTS, also known as “Bangtan Sonyeondan” or “Bulletproof Boy Scouts” is a global boy band from South Korea whose songs have been responsible for bringing about a massive Hallyu Wave all over the world. The group debuted on 13th June 2013 with their song “No more dream” and as the years…

KOREAN CULTURE AS SOFT POWER

Abhishek Sharma, Ghaziabad, Uttar Pradesh The term soft power was coined by US scholar Joseph Nye in the 1980s, which meant the ability of a country to persuade or co-opt others to do what it wants without force or coercion. It was just another way to look at the idea of influencing states in the…