Ashley Kumar, New Delhi: SHINee’s KEY came back with his first mini-album, BAD LOVE, on 27th September 2021 after releasing his first full album, FACE, back in 2018. This is his first solo release after discharging from mandatory military service in 2020. This time, the whole album is conceptualized through KEY’s style. It overturns all normalcy of typical album concepts and that is what makes this release especially eye-catching. It contains exceptional retro style, crazy sounds, alien mood, unique album versions, and a mind-blowing music video that portrays KEY’s creativity in immensely distinctive ways (trust me, it’s pure art).