Ayushi Dhiman, New Delhi Korea has always been two steps ahead in terms of innovation in skincare and was indeed the place of origin of skin care. Koreans have inculcated skincare in their everyday routine because they closely associate it with cleanliness and hygiene. Korean skincare consists of many powerful antioxidants and natural extracts that…

K-Beauty: Review of Innisfree Aloe Vera Gel

Mugdha Sanjay Attarde, Mumbai, Maharashtra Innisfree’s skin care products are formulated with an average of 80% naturally derived ingredients sourced from Jeju Island. This island has a fertile oasis and a unique ecosystem with unparalleled resources to nurture beautiful skin due to volcanic origins. From plant to bottle, their unique extraction techniques maintain the strength…


Ayushi Dhiman, New Delhi In the past few years, South Korea has emerged as a leading soft power nation. With the rise of popularity of K-pop, Korean movies and dramas; the reputation of South Korea has grown immensely. But apart from music and entertainment realm, there has been another driving force that has benefitted the…

Best K-Beauty Products For You

Bhagyashree Thingalaya, Mumbai, Maharashtra Hello! Hope you all had a good beauty sleep as today it is all going to be about Korean beauty and their products. As we all know, Korean people are concerned about skincare and the beauty routines that they follow in their daily life, which results in having flawless and healthy…

Top 5 Tourist Places To Visit in Busan

Rupali Teresa Kujur, Jharkhand, Ranchi Located at the southern-most tip of the Korean peninsula, the bustling city of Busan offers a beautiful coastline, delicious seafood, scenic trails, humungous mountains, relaxing hot springs, and enticing beaches. Busan not only has the largest seaport in Korea, but is also the second largest city. It has 4 distinctive…

5 Existing Korean Beauty Standards

Shalini Roy, Kolkata, West Bengal: As you know, the high level of beauty standard is a well-known feature of Korea for a long time which has mostly been influenced by media, actors, and K-pop idols. Most of the people in Korea desire to look perfect like Korean celebrities which have led to the fixation of such high beauty standards. There are many features that define the ideal type of Korean beauty standards. Lets have a look over five of the most common ones.

Limese Master Class Experience

Seema and Yash Sharma, New Delhi: Limese Connect brings you Korean beauty and skincare products from different brands. Recently they have opened their first offline store in GK-1, New Delhi. On 27th November Saturday they have organized a Master Class where they introduced their new brand UNPA and MOART. The Masterclass itself was handled by their makeup expert, the hostess started by introducing the UNPA brand’s different products one by one.

K-Beauty On Powered by Limese

Anushree Taparia, Seema, Smiti Iyer (New Delhi): From Innisfree at Khan Market to Belle Vous at Safdarjung, Delhi brings to you another store; K-Beauty On powered by Limese where you can buy K-Beauty products of your own choice. Located at Greater Kailash-1, the store is beautifully adorned with colorful flowers on the shelves towards the left and three mirrors beside the shelf towards the right. Hallyuism team members visited the store in person, and here are the details about the store and available K-beauty products:

#KXperience with KTO India

Jasmine Khan, Lucknow, Uttar Pradesh: KTO India is back with another amazing initiative to unite all the fans of Hallyu and allow them to experience the best of Korean culture. Korea Tourism Organization is presenting an online engagement initiative called #KXperience powered by BookMyShow to celebrate the spread of Hallyu wave in India by organising some specially curated content. KTO India or Korean Tourism Organization was established in 2008 and has its office in New Delhi, India that handles the Korean travel and tourism related information and caters to activities that promotes and boost the attraction towards South Korea, as a premier Tourism destination. This virtual event takes off on 17th September 2021, and will be conducted till 15th November 2021. Thats right! Its a whole two month of festive bonanza for all the K-Fans out there. Let’s take a deeper look to know what all you will get to enjoy as part of #KXperience with KTO India.

7-Steps K-Beauty Products for Daily Skincare Routine

Bhagyashree Thingalaya, Mumbai, Maharashtra: he morning routine is all about protection from the sun, pollution and the elements that can cause serious harm to our skin and make it dull and tiring! From essences to sheet masks, Korean beauty products and trends are taking over the beauty market. Everyone is talking about the routine that is popular among the skin-centric women of South Korea. As a skin–fanatic myself, I would like to share 7-steps Korean beauty products that can be used on daily basis!