Riya Chaudhary, Delhi: K-Pop or Korean Pop is a music genre that originated in South Korea. It consists of a variety of popular music styles that covers mostly dance-pop, pop ballad, electronic, rock, hip-hop, R&B, etc. In India, the spread of Korean Wave, also known as Hallyu Wave, began in the early 2000s in the North East region and now it is spreading rapidly all over the country. By the persistent efforts of Korean Cultural Centre India, K-pop has marked its popularity and success in India through K-POP INDIA CONTEST, which takes place every year since 2013.