Korean Wave popularly called as “Hallyu” (한류) has gained massive popularity across the world in recent times and India is no different to it. A rapid boom in India can be witnessed in the recent years with rising popularity of K-Pop and K-Dramas among the youth and teenagers that is eventually leading to their interest in other aspects of Korean Culture. The pandemic seems to have also contributed for the shift of people towards consumption of Korean entertainment at large. It is now valid to say that most fans in India are thrilled by it and wish to at least witness everything they see on screen in real life. To sum it up, it is that every Korean wave fan wishes to visit Korea once in their lifetime. Taking this undeniable point into notice, Korea Tourism Organisation and The Hindu presented an online event discussion on the topic “The Rising Korean Wave in India and Its Influence on Post- Pandemic Travel to South Korea.”
Suba, Pondicherry: South Korea is a highly developed nation in Asia and one of the global leaders in the field of science, technology, and innovation-driven fields. It was also awarded “the most innovative nation in the world” for six consecutive years by the Bloomberg Innovation Index. It has dominated the world with its high-quality offerings and is much loved for its products and services.