Deena Jasmine, Chikmagalur, Karnataka Integrate Indian and Korean beauty cultures to promote diversity and inclusivity with a passionate love for both cultures. Introducing Pyara Jake Kodia, who is crafting beauty inspired by India and bridging cultures through cosmetics. Cha Jaeil, also known as Pyara Jake Kodia, is a passionate cosmetic researcher and social media influencer…
Tag: Korean Cosmetics
THE GLOBAL IMPACT OF K-BEAUTY: WHY IS IT WORTH THE HYPE?
Ayushi Dhiman, New Delhi In the past few years, South Korea has emerged as a leading soft power nation. With the rise of popularity of K-pop, Korean movies and dramas; the reputation of South Korea has grown immensely. But apart from music and entertainment realm, there has been another driving force that has benefitted the…