Ayushi Dhiman, New Delhi Korea has always been two steps ahead in terms of innovation in skincare and was indeed the place of origin of skin care. Koreans have inculcated skincare in their everyday routine because they closely associate it with cleanliness and hygiene. Korean skincare consists of many powerful antioxidants and natural extracts that…
Tag: Korean Skincare
THE GLOBAL IMPACT OF K-BEAUTY: WHY IS IT WORTH THE HYPE?
Ayushi Dhiman, New Delhi In the past few years, South Korea has emerged as a leading soft power nation. With the rise of popularity of K-pop, Korean movies and dramas; the reputation of South Korea has grown immensely. But apart from music and entertainment realm, there has been another driving force that has benefitted the…
7-Steps K-Beauty Products for Daily Skincare Routine
Bhagyashree Thingalaya, Mumbai, Maharashtra: he morning routine is all about protection from the sun, pollution and the elements that can cause serious harm to our skin and make it dull and tiring! From essences to sheet masks, Korean beauty products and trends are taking over the beauty market. Everyone is talking about the routine that is popular among the skin-centric women of South Korea. As a skin–fanatic myself, I would like to share 7-steps Korean beauty products that can be used on daily basis!