Ayushi Saxena, Ghaziabad, Uttar Pradesh
“BLACKPINK in your area!”
Does it ring any bells? Absolutely! It is BLACKPINK, a revolutionary South Korean girl group band who has taken over the world! The South Korean company YG Entertainment’s famous Girl group K-Pop band debuted on August 8th, 2016 with four members. The group consists of rappers Lisa and Jennie; with vocalists Rosé and Jisoo. Their official fandom name is Blink. The members of the group come from different backgrounds hence there is more diversity in the group. Jisoo, Jennie and Rosé are Korean whereas Lisa is from Thailand.
The members of the group are multilingual which helps them in communicating with blinks from all around the world making it is easier for them to break the language barrier faced by many other groups. The group’s music falls under K-Pop, EDM, Hip-hop and Trap genres. As a group and individually the members too have managed to garner a huge following within South Korea as well as internationally.
The group since its debut has released two studio albums, three EPs, four single albums and three live albums in total with a new album “Born Pink” with the pre-release “Pink Venom” coming just along the way. The group debuted with their single album Square One which includes the songs “Boombayah and Whistle.” Boombayah debuted on top of the Gaon digital chart while the other one became the group’s first No. 1 hit on the Billboard World Digital Song Sales chart. Both the songs were received well by their fans.
This success continued with the release of Square Two in November 2016. This album includes tracks like “Playing with fire” which became their second No.1 hit on Billboard and sold more than 2.5 million digital copies in South Korea. Their second single album Square Two peaked at number 13 on the Billboard Top Heatseekers chart and number 2 on the world albums chart. Again in 2017, the group released As if it’s your last which became their third song to reach 2,500,000 certified downloads in South Korea after ‘Whistle’ and ‘Playing with fire’ and their third number 1 hit on Billboard world digital song sales after Boombayah and Playing with fire.
The same year in August they made their Japanese debut with their EP Blackpink which featured Japanese versions of the group’s existing songs at that time. It was a commercial success and topped the Orion chart and sold over 80,000 copies in Japan itself. They released their first Korean EP, Square Up in June 2018 which debuted on top of the Gaon Album Chart. Their Korean EP peaked at number 40 on Billboard 200. “Ddu-Du-Ddu-Du” was their first song to enter the Billboard Hot 100. The single received Platinum certification in South Korea in April 2019.
In October 2018 BLACKPINK collaborated with Dua Lipa for “Kiss and Makeup” which became a commercial success worldwide. In December 2018 they released their first Japanese studio album BLACKPINK in Your Area which includes all the tracks by the group and the Japanese versions of all tracks of Square Up. Their second Korean EP Kill this love was again a commercial success and entered Billboard Hot 100 at number 41 as their third hit and making a record for most entries and the longest charting single of a female Korean act on the chart.
It also became the group’s fifth single to chart at number 1 on Billboard’s World Digital song sales chart. The group made their comeback in June 2020 by releasing How You Like That as a pre-release single from their debut Korean studio album The Album.
It entered Billboard Hot 100 at number 33. It was matched by the performance of their single Sour Candy with Lady Gaga which made the group Blackpink the highest charting and the only female Korean act to chart at least two songs on the US Hot 100. Then they re-released their second single Ice Cream featuring Selena Gomez and their main album track Lovesick Girls. The album was an instant and immense success and became the best-selling album by a Korean female act of all time.
As a group, they managed to garner a large number of audiences through their amazing work as an artist. They broke and made many records with their artistry in the music industry. Four years later after their debut. Guinness World Records on June 30, 2020, announced that BLACKPINK broke the record for “Most viewed YouTube video in 24 hours,” “Most viewed music video on YouTube in 24 hours,” and “Most viewed YouTube music video in 24 hours by a K-pop group” for their music video for “How You Like That,” which garnered 86.3 million views. BLACKPINK is currently the most followed girl group on Spotify and the most subscribed music group, female act and Asian act on YouTube. Since their debut, they have been the biggest girl group in the world with a strong influence worldwide. They were also featured in the cover of June 2022 edition of Rolling Stone’s Magazine.
The girls not only as a group but as individual artists too have made a mark in the industry. Jennie was the first member of the group to make a solo debut with the single SOLO which became the most streamed song by a Korean solo artist on Spotify. In 2021 another member of the group Rose made her solo debut with her single album –R- She holds two Guinness World Records: being the first artist to reach number one on Billboard Global 200 as a soloist and as part of a group, and for having the most-viewed YouTube music video in 24 hours by a K-pop soloist.
Another member of the group Lisa also made her solo album Lalisa which too was a big hit and immediately became a viral sensation as well. As for Jisoo, we saw her stealing the scenes with her stellar acting debut in the last year released and highly anticipated K-drama, “Snowdrop.” With that, her solo music debut is also the talk of the town as everyone is looking forward to it eagerly.
Apart from music, the members are also known for their striking personalities and amazing fashion sense which fans are quick to notice. They have managed to bag deals from various luxury designer houses and brands owing to their strong influence among blinks. With amazing credentials to their name, each member of the group has a strong presence in the global fashion and luxury industry as the ambassadors and face of some of the big brands such as Chanel, Celine, Dior, Tiffany & Co., Prada, BVLGARI, Hera Beauty, Cartier, & Yves Saint-Laurent to name a few. BLACKPINK as an artist has proved to be the best in the game.
In the current year, the group also has some notable and outstanding global achievements under their name as they become the first K-Pop girl group to perform and be nominated at the VMAs 2022. The group won the VMA for Best Metaverse Performance for “Ready for Love,” while setting the stage on fire with their latest pre-release single “Pink Venom” performance. BlackPink’s maknae Lisa also took to the stage to receive her trophy for Best K-Pop with Lalisa.
The group is now looking forward to embark their world tour post their album release “Born Pink” in the coming months, solidifying their position as one of the most successful, iconic, and popular K-Pop groups of all time. BlackPink is indeed the revolution! Watch their “Pink Venom” performance at the VMA 2022 here:
Let us know in the comment section about your favourite songs of BLACKPINK.