Project Arré Voice: Women-first, Audio Platform for the Hallyu-loving Community

Jasmine Khan, Lucknow, Uttar Pradesh

With the ever-growing presence of Hallyu and Korean-culture loving community in India; Arré, a digital content brand that produces and publishes original content with professional creators across varied genres, languages, formats, and platforms; has launched an invite-only women-first audio platform and application called Project Arré Voice (currently available on Play Store) that aims at simplifying the content creation as well as to provide women a safe space to express themselves.

The platform is currently active with Hindi, Tamil, Bengali, and English content; it will soon be offering multiple Indian and global language options for creating audio-based content, including, you guessed it right; Korean as well! Arré’s content are well received and enjoyed by 200 million people across the world through its website, social platforms, and multiple partner platforms such as Amazon, MX Player, Audible, and Hotstar to name a few. Read ahead to know more:

What is special about Arré Voice?

The key highlights of this application is that the platform offers 30-seconds “Voice Pod” that are perfect for quick and candid conversations. The application also has an interesting feature for live rooms referred to as “Jam Pods” that are great for having live conversations to engage with a like-minded community of users. The users can also create gamified “group pods” and create a wide variety of content from poetry, to music, self-help tips and tricks, language lessons and more! The creators can also share personal and intimate experiences based on mental health awareness and wellness, relationships, and other topics that can thrive in a like-minded, non-judgmental, and supportive community.

What Project Arré Voice has in store for K-fandom?

Arré Voice provides an intimate community for women that is guarded by other women (as the app is invite-only) as well as allows easy content creation process to enable anyone with an inkling to start creating content. It only takes 90 seconds for you to share your hot takes on BTS, or your review of your favourite K-Drama show. You can even share a song or dance cover of your favourite K-Pop songs, or engage and interact with the supportive and welcoming Hallyu community.

On-board Creators

At the moment, Arré Voice is already on board with some of your favourite K-Content creators such as Takshanda (@indokorean_chingu) sharing her insights and latest updates about popular K-Dramas and K-Culture related topics.

Another well-known social media content curator Kritanjali Sinha (@_kritanjalii_rk), who is a teacher by profession and dancer is on board in this community as well where she shares a lot more content related to her job, studies, dance tips, views on K-drama and K-Pop especially BTS.

Well-known K-content creator Arushi (@theinkocouple) is also there sharing her experiences related to dating her Korean boyfriend over the past 5 years and a lot more informational and entertaining K-Content.

Young K-Pop coverists, singers, rappers are already doing covers of their favourite K-Pop songs! India-loving Korean content creator Korean G1 (@korean.g1) will be joining the platform soon as well. The Hallyu loving community on Arré Voice is growing everyday with more creators joining the platform soon.

There is a wide range of topics you can talk or create content about on this app that are related to mental health, physical health, spiritual well-being, nutrition, facts, sustainability, luxury, adventure, friendships, family, relationships, design, writing, cooking, reading, studies, hobbies and more!

Behind the Scenes

In words of Arré’s founder, B. Saikumar, “Project Arré Voice has been our stealth mode obsession for the last 24 months borne out of many lockdown ruminations. And this is now the blueprint for Arré – to straddle the spectrum of professional content creators via our studio and media business and ‘citizen creators’ through our media-tech venture, Project Voice. The world of entertainment and commerce will look very different once the lines between citizen creators and professional creators are re-drawn and that’s the vision that is consuming us.”

On topic of going women-first, Niyati Merchant, Co-Founder and COO of Arré said, “Women are now defining the social, cultural, and economic narrrative of the world and our product is sitting at a vantage to tap into this and give it wings. Project Voice exists to bring the fore many such voices unleashing the potential of the ‘her’ economy even while focusing on providing safety along with an ability to ‘create unguarded.’ The challenges for women in the offline world are only multiplied and hardened in the online world-issues around safety, trolling, stereotyping, etc. continue to abound and grow and it is our endeavour to create a new world, the constitution of which is written by a community of women. Once the guidelines are in place, we shall open the gates to all others. A new, better world is going to be a constant endeavour of Project Voice.”

Future Plans?

Currently, launched as an invite-only application, the people should follow the above-mentioned creators to get exclusive invites (Watch out for Hallyuism-exclusive invite link soon as well!). For now, the application is open to women only, men will be allowed too later.

As the app is currently only available for Android-based devices right now, iOS update is coming soon!

57 Comments Add yours

  1. Jubby Kumar says:

    This is cool. I am excited about this app 😄😄

    1. Arindam basak says:

      I am excited for this

  2. Wow! I’m gonna check it out asap…

  3. Suhasini says:

    wow!! This is so cool!! Gonna check out ASAP

  4. Anonymous says:

    This Is So Cool!!!!! Thankyou for such an insightful article!

  5. Sriadita says:

    This is so cool ✨

    1. Sanskriti Saxena says:

      Wow so exciting 🥰🥰

  6. ThatMoleGirl says:

    Wow amazing concept and app. I will check it out ASAP 💗

  7. Tahoora Charfare says:

    Seems like a very Interesting platform, I will be joining soon ☺️

  8. This seems interesting!

  9. Perfect review of a perfect app!

  10. mondalmoumita031 says:

    Woww such a great information thanks for writing the article gonna check it right now💜

  11. Aruna Garg says:

    Seems interesting, looking forward to using this app 😊

  12. Unnati Singh Bilwal says:

    This is going to be a very cool and fun application for us Kpop fans. I am really looking forward to using it. Thank you so much Arré for such a great application for us women. 😁❤️

  13. Smriti. L says:

    This is so good 💯 will check it out.

  14. This sounds like such an amazing and safe space for sharing views about our interests♥️ Will definitely check this out😍

  15. Sonali says:

    재미있는 것 같아요

  16. Sonali Singh says:

    Seems interesting

  17. Anonymous says:

    This app sounds everything I’d like: fun, safe and easy to use.

  18. farhashaikh013 says:

    excited yaya

  19. chandrasep11 says:

    waiting for this

  20. Jubby Kumar says:

    Wow now we have our own space 😍😍👌👌👏
    This is so cool!!
    – Jubby

  21. Ayushi says:

    That’s so cool!!! I would definitely try it . Thanks for sharing such useful article 🤗

  22. Anonymous says:


  23. Harshita Gupta says:

    This seems to be an exciting app to try. As a k-pop and k-drama lover myself, I feel I’ll be able to connect with many people with similar interests without any judgement through this app. Waiting for the iOS version to come out soon to try it

  24. DJ says:

    Wow amazing concept, seems so interesting 💜💜

  25. Deepshikha Sinha says:

    The concept of this app looks interesting.. looking forward to check this out ~😃

  26. Anamika says:

    The best part of this app is we can share content in multiple languages, wooow that’s amazing

  27. Anonymous says:

    This app seems amazing 😍 would love to be invited to use this 😊

    1. smitiyer says:

      The message behind creating this app is jist🤌🤌 I am definitely gonna try it

  28. Sunanda ghosh says:

    It looks really interesting…. I really wanna try thz app… I’m excited fr it…. 😇😇😇

  29. This sounds super exciting. Love how it is available in multiple languages. I will definitely check it out.

  30. Drishti Belkhede says:

    This seems like a cool space for us k-enthusiasts, Excited to find out more about it …. HWAITING!!

  31. anishanath says:

    This is such a good innovation, this is so cool and the multiple language thing is just awesome. I am surely checking it out.

  32. Anonymous says:

    This seems like a cool space for us k-enthusiasts, Excited to find out more about it …. HWAITING!!

  33. ThatMoleGirl says:

    Amazing …so excited to try it out …very innovative concept ❣️❣️❣️

  34. Sobhana says:

    This application seems fun… Have to download and try it out… Thanks for the suggestion 😍

  35. Miso says:

    Amazing!! Looking forward to finally experience myself 🥳🥳🥳

  36. Ayushi Saxena says:

    This entire concept looks too coool, can’t wait 💜🎉

  37. Sophia says:

    Really excited…can’t wait 😍

  38. Tirna says:

    The article is very informative, and its a wonderful news that such a platform has opened. It can offer several kpop and kdrama enthusiasts to share their views. Wonderful intiative.

  39. Anonymous says:

    The message behind creating it just made me super happy🤌🤌 I am definitely gonna try it

  40. Alankrita says:

    Woww…super excited….all the best …I know it will be a success 💯💯💜💜

  41. Anonymous says:

    Seems fun!!!

  42. mehaksharma2803 says:

    I hope this project is a big success 😊

  43. Anonymous says:

    Wow! This is so interesting! 🙂

  44. Suhasini says:

    This seems Interesting! will surely check it out

  45. Manvi says:

    This is such a cool concept! Definitely want to try this

    1. Mamoni says:

      I was looking for this kind of app. Thank you for the beautiful description.

  46. Mamoni says:

    I was looking for this kind of app. Thank you for the beautiful description.

  47. Chanchal Bharti says:

    Really so excited for this

  48. Sanskriti Saxena says:

    Wow so exciting 🥰🥰

  49. This is so cool!

  50. Sriadita says:

    So excited about this app!!

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