Reasons for BTS’ Global Popularity

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Yashi Priya, Lucknow, Uttar Pradesh

Bangtan Sonyeondan, widely popular as BTS, is a seven-member boy band from South Korea that debuted in 2013 with their lead single ‘No More Dream‘ from the album 2 Cool 4 Skool. The artists were under Big Hit Entertainment, a small company with humble beginnings. As the name of the group suggests, the septet desire “to be resistant to bullets, so it means to block out stereotypes, criticisms, and expectations that are aimed at the adolescents like bullets, to preserve the values and ideal of today’s adolescents.”

BTS for LG Electronics in 2018 Clockwise, from left: V, J-Hope, RM, Jin, Jimin, Jungkook, and Suga
Photo Credits: Wikipedia

With their hard work, dedication, and passion for music, they continued to create music that resonated with the masses. As a result, they gained appreciation and love from the people around the world, and this catapulted them to stardom not only in Asia but also in the West, and the rest of the world. But this is not all! Here are a few reasons why BTS was able to leave a mark in the music industry and people’s hearts globally.

Offer diversity in music

BTS discography is known for its variety and inclusiveness. From rap, hip-hop, and ballads, to contemporary R&B and pop-rock, they’ve tried everything. They experiment with different genres and styles and sing about socially relevant issues that need discussion. This thought and ideology is reflected in the company’s motto as well. Bang Si-hyuk, the founder of Big Hit, intended for them to be real boys who shared their true personalities and talents and not remain immaculate idols groomed amid studio culture.

Offer diverse themes and address social issues

BTS’ songs and music videos have underlying themes and messages. They talk about philosophy, literature, and address social issues. These not only enlighten their audience but also encourage them to promote the ideas to others. In many of their lyrics, one can find references to mental health, LGBTQ rights, societal expectations, and its subsequent pressures, materialism, and the quest for independence, among others. The boys often write these lyrics from their experiences and understanding, and this helps them connect with their fans who identify with such issues.

Mesmerising and powerful performances

K-pop acts are known for their powerful performances which include singing, dancing, and audience engagement. BTS also follow the same routine but add a touch of their own to own the stage. They are known to put their best foot forward and experiment with something new at every stage performance. Their appeal and charm transcended the language barrier. Their music videos have always been stunning with the perfect collaboration of dance, style, props, and sets that are known to add to intricate theories.

The bond between BTS and ARMY

Apart from the phenomenal performances and soulful music, the best part about BTS is their sincere and unconditional love for their fans, the ARMY. During concerts, meetups, or even in day-to-day life, one can observe their unwavering love for the ARMY. And, this love is reciprocated in equal amount. At the concerts, the every-hyped audience channelizes the energy to the boys with their chants and singing. In daily life, they send messages of positivity and cheer to them.

Hold numerous records to their name

There’s no denying that BTS’ music transcends nationality, race, and geography. They’ve created heart-warming music that has reached new milestones and have set records. From holding the record for the music video with the most views in 24 hours in 2019, with ‘Boy with Luv‘ (featuring Halsey) from Map of the Soul: Persona to creating the first K-pop album to reach No. 1 on the Billboard 200 and the first K-pop act to hit No. 1 on the Billboard Artist 100 Chart, BTS has done it all. Their world tours that sell out within minutes are proof of their popularity and demand. Furthermore, they have addressed the United Nations 73rd General Assembly and have also paralleled the record of The Beatles of having three Billboard No. 1 within a year.

Video Credits: UNICEF

BTS is a mix of talent, charm, originality, and hard work β€” a combination truly hard to come across. It’s no wonder that they surpass expectations to set new highs and receive love and appreciation for their choices. What are your thoughts on BTS? Pen them down in the comment section.

48 Comments Add yours

  1. Niharika says:

    Beautifully written!

    1. Anonymous says:

      It is true to say that BTS does more than just to encourage young generation to do more, thanks for that deep info haha

    2. Harshita Gupta says:

      A beauty piece and perfectly captures why the boys are so loved and cherished.

  2. jasminek134 says:

    Beautifully described! These are few reasons among many why I adore them to the core πŸ’œ

    1. anishanath says:

      These are the perfect reasons why we love BTS so much. Amazing article πŸ‘πŸ»

    2. BTS is one of those groups which is made once in a century. From the beginning itself, they were determined and had a vision for betterment of the society. They are putting there thoughts into lyrics and Beautifully delivering it to the Audiences and of course Armys πŸ’œ.

      1. rupalikujur says:

        Please let this article reach everyone! πŸ’œ

  3. Sriadita says:

    That’s such a great a great article. πŸ’–

    1. Suba says:

      Enjoying reading and love it πŸ₯ΊπŸ’œ

  4. naindosaram says:

    πŸ’œπŸ’œπŸ’œπŸ’œπŸ’œπŸ’œ

  5. susmitanj says:

    πŸ˜‡πŸ˜‡πŸ’œπŸ’œπŸ’œπŸ’œ

  6. Amazingly written πŸ’œπŸ’œπŸ’œ

  7. Anushka Gupta says:

    Lovely ❀️

  8. Very well written ✌️

  9. Very well written

    1. Tirna says:

      The article very aptly describes the reasons. Another thing that impresses me a lot is how humble the artists are despite their millionaire status. They never forget ARMY. And they always make sure to give the love back. Beautifully written. BorahaeπŸ’œ

  10. mehaksharma2803 says:

    This Group has come a long way and it shows why they are so popular.
    A true source of inspiration πŸ’œ

  11. dailyani14 says:

    First of all I would like to appreciate the writting skills of the one who wrote this! It’s so well written! Your words speak on behalf of all the armies in this world….Every army has a special place for BTS in their hearts and reading such articles about BTS really makes us feel delighted and ecstatic! And talking about myself….I loved reading this article! It made me feel so happy as if I was on cloud nine!!πŸ˜† It is really worth reading!

    1. parkyashi says:

      Thank you so so much! I’m so glad you could enjoy it. Let’s continue spreading such love for BTS and K-culture.

  12. They have such an inspiring journey πŸ’ž No wonder everybody loves themπŸ’œπŸ’œ

  13. kylemyoxin78 says:

    Couldn’t be more proud of our boys!!

  14. BTS inspires me everyday to be the best version of myself!πŸ’œ

  15. khiroda06 says:

    They are one of those groups who made me enter Kpop world β™‘β™‘

  16. Bts is a source of inspiration for all of us. This article takes me back all the way to 2013 and now we are here. great work

  17. suhasini17 says:

    Bts is an inspiration for all of us..thank you so much for this wonderful article and happy 8 years with our boys..

  18. Well written!πŸ‘ BTS really have a special bond with Army’sπŸ’œ BorahaeπŸ’œπŸ’œπŸ’œ

  19. ojashreya27 says:

    So beautifully and honestly written article. This bond between BTS and Army is eternalπŸ’œ

  20. Nehal tambe says:

    Happy Bangtan Day πŸ’œ

  21. smitiyer says:

    This article has said it all. Worth reading. Loved each and everythingπŸ’œπŸ’œπŸ’œ Also Happy 8 years with BTSπŸ’œπŸ’œ

  22. Piyush Mandal says:

    Because of them we broke all types of stereotypes. And I wish in future they get also all types of love from every corner of the world and that’s what they deserve. But sometimes they behave like crackheads but it’s okay we army can handle their cuteness. ; )

  23. They are indeed an inspiration to many!!

  24. Smriti. L says:

    Happy BTS Anniversary πŸ’œ
    BTS has always inspired ARMYs πŸ’ž

  25. ekta1927 says:

    They are the reason Iam Happy and enjoying life today. They inspires me daily.

  26. shwets007 says:

    As an ARMY, I’m really happy with how thr article is written. BTS is such an amazing group who not only broke stereotypes but also made their fans love themselves. Nobody does it like them

    1. parkyashi says:

      Thank you πŸ’œ

    2. Anonymous says:

      They are reasons behind millions of smile.

  27. SHEFALI SINGH says:

    The more I know about them, the more I get inspired.
    Happy Bangtan Day πŸ’œπŸ’œ

  28. Riya Rawat says:

    ❀️❀️❀️❀️

  29. Riya Rawat says:

    Beautifully captured article ❀️

  30. ThatMoleGirl says:

    As an ARMY, I’m happy with the way this article encapsulates every ARMY’s emotions in words so beautifully. Thank you for this. πŸ’œ Borahae.

    1. parkyashi says:

      BorahaeπŸ’œ

  31. Unnati Singh Bilwal says:

    There is a reason BTS are this famous and everyone loves them. They deserve everything 😌

  32. Miso says:

    It’s true to say that BTS does more than just to inspire millions of people through music, nice article though, that deep info is appreciated.

  33. Sunanda ghosh says:

    Bts came in my life as a ray of hope…. In my darkest moment I got them and thanks to them I got over my hardships… I couldn’t understand their language but somehow it was healing me…. Thanks to them I’m happy today… I love them a lot… Thank you for coming in my life

  34. Vitika Aneja says:

    This article describes the best about BTS πŸ’œ

    1. Ayushi says:

      As a BTS ARMY πŸ’œ the article describes the best about BTS it is very well written. Their songs and lyrics are so pure that every person can connect to it and I believe this is the reason every one can relate and find that connectivity in their songs .BTS song has been with me during my hard as well as good times. I really admire them . BTS army forever πŸ’œpurple u thankyou for such amazing article.βœ¨πŸ¦‹

  35. Mamoni says:

    Perfectly described.The way they taught us how to love ourselves one of the reason why are they having the most loyal fandom, called ARMYπŸ’œ. They earned each and everything from their hardwork and patience which inspires me a lot.

  36. Moumita Mondal says:

    BTS is not just a boyband for me because they helped me to overcome each and every obstacle till now.Their songs is like a therapy.i love them and respect them a lot and as an army I’m so happy to read this article thanks to hallyuism for writing a great thing like this.

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